IDEAS 108 Ethically Driven Fashion Jewelry
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About Us


An exciting new accessories concept, IDEAS 108 is the brainchild of the founders of the Deepa Gurnani brand. IDEAS 108 was created in response to the growing market demand for accessible, trend-led accessories at a competitive price.

I Innovative:  Constantly seeking new ways to use materials and techniques.
Designs:  Original design and trend-led product. 
E Ethically:  We strive for ethical practice in all aspects of our business. 
A Articulated:  We take pride in the quality of our workmanship.
S Sourced:  We work with artisans supporting their crafts. 
108 An auspicious number in spiritual philosophy.